ABE Beverage Equipment has teamed up with the Nebraska Craft Brewers Guild (NCBG) to do a gift card match initiative. ABE is asking consumers to purchase gift cards from NCBG member breweries on Friday, March 27th. NCBG brewery members will report their total gift card sales, and ABE will in turn purchase that amount of gift cards from each brewery, up to a total of $10,000 in gift cards. Together, we hope that this initiative will help to secure some much needed funds to Nebraska breweries as well as promote the importance of supporting small businesses during this difficult time.
ABE Vice President Adam Kosmicki states, “Our Nebraska breweries were key to our growth when we started, and many were among our first customers. We’ll always appreciate that the foundation of our success came from the support of our local breweries. The recent disruptions in business are devastating for many of our customers, and we want to do something to help by starting here at home. We are confident that together we will get past the challenges presented by the virus. Our goal is to increase the focus on the need to support our friends and families at this critical time.”
ABE is a division of Norland International, a 27 year old Lincoln-based company, providing water treatment and packaging solutions for bottled water plants worldwide. ABE provides complete beverage equipment solutions for a variety of markets including craft beer, spirits, cold brew coffee, cider, wine, kombucha, and soda. Its campus consists of 140,000 square feet of facilities dedicated to fabrication, production, and warehouse, and has 135 employees.
“ While this pandemic has been incredibly painful for breweries and other small businesses across the state, it has been amazing to witness how resilient our membership has been,” says Gabby Ayala, Executive Director of NCBG. She adds, “Everyone has been working so hard to be resourceful and adapt to these challenging times. The brewing industry in Nebraska is like a family and even in the most stressful moments they are still lifting each other up. It’s incredible.”
The Nebraska Craft Brewers Guild is a nonprofit, trade association that fosters a Nebraska-centric community that is informed, enthusiastic and actively creating unity among its members on market and public policy issues to create the most business-friendly climate for craft brewers.
To learn more about this initiative, head to the Facebook event page: